Campaign Workflow and Features:
- PPC Planning » We will analyze your website & take the feedback from you about the target market and the key products in which he/she wishes to promote.
- Keyword research and Placement Research » Organic SEO will research specific keywords and place the starting bid to launch the ad display in targeted regions. Also, Organic SEO will find the top websites related to your theme in your selected marketing region and publish your ad displays (website examples are like forbes.com, nytimes.com, aol.com and many others).
- Banner & Contextual Ad Creation » Organic SEO will create Banner and Contextual Advertisements to which would be highly convertible and effective. It includes creating static ads, flash banner ads, and dynamic contextual ads.
- Conversion Tracking Setup » We will provide a conversion tracking code for each website which has to be integrated into their query form. (This helps to track the leads/queries generated by any particular keyword; it also helps Organic SEO to determine the cost per lead.)
- ROI Analysis » After launching the setup, Organic SEO will, weekly, investigate the ROI and manage the bid accordingly.
- PPC Audit » Organic SEO will regularly manage the bids. We will eliminate the keywords that generate clicks but that don't produce any conversions or sales. We will then increase the value of keywords/placements that are generating queries/sales. This is a continuous process.
Reporting:
- Automatic Report Mailer (Daily )
- Analytical Report Monthly (Full Analysis Report) (XLS, Snapshot of Account and bids)
- Weekly Report (at charge of $45.00 extra)
PPC Options and Pricing
Our clients have two options; clients can create their own PPC account or we can create an account for them. For the clients who have their own PPC account or are willing to create their own account, we have a fixed price PPC Management Plan available. All other PPC Services are priced by percentage of an overall monthly PPC budget. Please see below for all pricing details.
PPC FIXED PRICE PACKAGE:
For those who just want a fixed rate PPC management option, we have just the package for you. Our "PPC Fixed Price Package" allows you a fixed price of $450.00/month for PPC management fees.
As long as the Client can set up their own PPC Account for Organic SEO to manage, deposits their own funds, and the budget remains under $2000.00/month, this is an ideal option for many companies
- Client must have their own Account and deposit their own funds
- Organic SEO will manage the budget with a set fee of $450.00/month
- The Monthly Budget must not exceed $2000.00
- Discounts apply when used in conjunction with SEO Campaigns!!!
PPC PRICED PER % BUDGET:
Clients with their own Account:
- Client should provide their existing, running PPC account access for a third party "Organic SEO" to operate.
- If the Client is new to PPC, he/she should create an online account with Google Adwords, Yahoo Search Marketing, or MSN AdCenter.
*****Google Adwords heavily recommended.
| PPC for Clients with Account | |
| Campaign Setup | FREE – FREE - FREE |
| Management Fee | 35% of Budget or $450.00(minimum) |
Accounts created by Organic SEO for Client:
Organic SEO will open up an account for Client with Google, Yahoo, OR MSN. In this case, the Client would not need to provide any credit card details to any third party; Organic SEO will manage everything under the private label on the End Client's behalf.
| PPC for End Clients without Account | |
| Account Creation | $120 Setup Fee |
| Management Fee | 35% of Budget or $450.00 (minimum) |

